Gem Source International Ltd.
Logo / Identity
Gem Source, a supplier of ideal cut diamonds wanted to reposition themselves in the field of luxury jewelers. They engaged Bello Design to develop a more modern, yet classic brand identity. Creative Direction for the new logo and identity included coordinating product and lifestyle photo shoots. The typography was designed to evoke the shape of a diamond. The Identity project included letterhead, envelopes, 2-sided business cards and note cards.