Rork Music / The White Election
Integrated Marketing Campaign
Rork Music enlisted Bello Design to create an integrated marketing campaign for the New York concert premiere and CD launch of The White Election, a song cycle by world-renowned composer, Gordon Getty and based on the poems of Emily Dickinson. The creative direction centered around the specially-commissioned painting of Dickinson. Marketing elements included web and print ads, e-news blasts, a printed mailer, and a program book for the Lincoln Center concert.